Core Business
Transformation

Strategy | Build | Deploy

Product Strategy Approach

The focus of the product strategy development approach is on aligning products to markets that support the current and future business strategy. The leadership team must make critical decisions: what’s in; what’s out; and to retire, develop, or acquire capabilities that field a product portfolio to respond to the market and deliver value to customers.

The Ansoff Matrix focuses effort on optimal value.

Product Strategy Approach diagram

Product Strategy Approach

The focus of the product strategy development approach is on aligning products to markets that support the current and future business strategy. The leadership team must make critical decisions: what’s in; what’s out; and to retire, develop, or acquire capabilities that field a product portfolio to respond to the market and deliver value to customers.

The Ansoff Matrix focuses effort on optimal value:

Product Strategy Approach diagram

Milestone-Driven Agile

Milestone-Driven Agile combines iterative Agile development techniques with classic project management, enabling leaders to understand and control what is being built, so that they can align anticipated product deliveries with other strategic initiatives and decisions.

Our approach aligns both the strategy (what to develop) with the tactics (how to incorporate Milestone-Driven Agile product development techniques) in order to build and deploy the right products at the right time.

Develop, Test, and Deploy the System using Milestone-Driven Agile (MDA) Execution

MDA Execution diagram 1

MDA Execution diagram 2

MDA Execution diagram 3