Voice of the Customer

Project Detail

Some say “Customers are always Right”… sometimes they are, and mosttimes they think they are – but really, they are “always Powerful” – they can take their business elsewhere. Philip Crosby said “the Customer defines Quality”. Our challenge is finding out the details.

Whether trying to attract new, grow or retain existing, or salvage a Customer relationship, our clients have gained significant value from our hands-on approach to facilitating the gathering and clarification of Customer needs and requirements, and creating alignment and continuity through both Supplier and Customer processes.