Projects
Engaged Marketing Teams
Project Detail
Client: A large financial services company
Business Area: Corporate Marketing
Opportunity: Streamline processes and manage work distribution for a team that executes outbound marketing campaigns; align team structure and skills with goals for performance management; and monitor visual data to sustain optimal performance
Results:
- Deployed a new technical solution (out-of-the-box software) to reduce work time for campaign generation
- Improved labor efficiency in a critical technical role that requires advanced HTML and data analysis skills
- Delivered a staffing model to support and rationalize future growth needs
