Engaged Marketing Teams

Project Detail

Client: A large financial services company

Business Area: Corporate Marketing

Opportunity: Streamline processes and manage work distribution for a team that executes outbound marketing campaigns; align team structure and skills with goals for performance management; and monitor visual data to sustain optimal performance

Results:

  • Deployed a new technical solution (out-of-the-box software) to reduce work time for campaign generation
  • Improved labor efficiency in a critical technical role that requires advanced HTML and data analysis skills
  • Delivered a staffing model to support and rationalize future growth needs

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