A Fluid Form Organization

Project Detail

Client: A petroleum refinery

Opportunity: Redesign a hierarchical, 7-layer organization into one focused on the product and process

Approach: Inventoried, prioritized, and process mapped current workflows, then worked from the processes and systems to the skills, jobs, interfaces, coordination, and measurement; deployed a new organization design


  • New organization of only 5 layers
  • Reduction in FTEs (Proprietary!)
  • Personal incentives match business and product priorities
  • Process teams largely self-managed

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